By the time you receive your copy of ‘Kerrygold Moos’ you will have had the opportunity to see the start of our great new television advertising campaign for 2007.

Following a fantastic year for Kerrygold butter brands in 2006, which saw us achieve our highest market share ever for packet butter, we are again committed to a bigger than ever advertising and promotional programme for 2007.

The 20 second TV advertisement for Softer Butter was supplemented in early March by 3 different 10 second versions, featuring both Kerrygold packet and softer butter.

In addition to this we plan to hold a series of Kerrygold ‘Road Shows’ at major retailers as well as featuring advertising posters outside stores, arranging sampling sessions, appearing in retailer magazines and conducting radio interviews, in order to promote our commitment to only manufacturing 100% ‘pure’ dairy products.