During the summer months of July and August this year,
Kerrygold toured the country bringing the delicious taste of our
pure Irish butter to local supermarkets.
Setting up camp in a range of supermarket car parks, including
Tesco’s and Sainsbury’s, Kerrygold endeavoured to
create a little haven in what can sometimes be a stressful place.
We took our butter products, both Kerrygold Packet Butter and Kerrygold
Softer Butter, with us and offered them to the public on a range
of different snacks depending on the time of day. In the mornings
we offered toast spread with Kerrygold Packet Butter or french
stick with Kerrygold Softer Butter. Later in the day, we showcased
new potatoes with Kerrygold Packet Butter melted luxuriously over
them or a slice of fruit loaf with a creamy layer of Kerrygold
Softer Butter.
Needless to say the tour was a resounding success, with many shoppers
stopping for a bite and a chat about our products.
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The
main feedback was how amazed people were that our Softer
Butter contained no vegetable oil, unlike other “spreadables”.
We even had a few unmarked competitors products alongside
ours so people could compare them. Our confidence was rewarded
as most people could taste the superior taste of our 100%
pure Irish butter next to the other brands.
We also gave out money-off coupons and the opportunity
to enter our competition to win a day at a luxury spa.
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